Deals will almost always be closed in face-to-face meetings. The comment below is typical:. Managing this shift to multichannel retailing and sales calls for new approaches to marketing and brand building. It is also worthwhile remembering that exhibitions are an indirect form of marketing and seldom result in immediate sales leads in the short term. Blockchain beyond the hype:
Well, don't toggle the cables or switch things on or off.
Apps & China: How to Penetrate the Market, and What Lessons to Learn
APUS is a good example of a company investing huge resources into India. Local rivals offer products with incremental innovations in ever-shorter product cycles—typically, at prices global companies find hard to match. I am not talking about Google here — Google is not in China. Collaboration and a sense of entrepreneurial pace characterize these regional teams. In order to appreciate how good Western companies are at targeting potential Chinese customers, it is worthwhile considering how Chinese companies prefer to be targeted by potential suppliers. For manufacturers such as GM and Volkswagen, which made big bets in China early, booming sales there help offset home market losses.